A Visit, A Meeting of Perspectives
Today, we welcomed Kaohsiung City Councilors Huang Fei-Feng, Cheng Meng-Ru, and Li Ya-Hui to Shaan Honq  headquarters.
Beyond touring our R&D, production, and brand operations, our guests experienced our AI Scalp Detection technology firsthand — where smart science meets haircare expertise.
When technology learns to read the scalp, an age-old craft finds a new language. Data becomes another way of understanding the body.
We believe a company's value comes not only from technology, but from people — from researchers who refine through repetition, hands on the production line working with focus, and an unwavering commitment to innovation, quality, and craft. This is how a MIT beauty brand carries its integrity onto the world stage.
Thank you to our three councilors for your visit and encouragement. Shaan Honq will continue to grow from Kaohsiung, looking outward to the world 

We are thrilled to officially launch our revolutionary Grey Coverage Hair Color at InterCHARM Korea 2026. As South Korea continues to be a powerhouse in the beauty industry, the Coex Exhibition Centre is the perfect business platform for connecting international brands with top-tier global buyers, distributors, and retailers.

Our mission this week goes beyond showcasing products—it is about creating high-value, long-term business partnerships. To ensure our partners maximize their post-exhibition growth, our team has curated a precise, value-added strategy backed by strong local business resources.

Our booth is fully equipped with eye-catching displays, comprehensive catalog materials, and a dedicated team ready for on-site business negotiations. Step up to see our live Before/After hair swatch demonstrations. Buyers can witness our unbeatable coverage, vibrant depth, and brilliant shine with their own eyes.

Let's reshape the hair color market together! Stop by, meet the team, and let’s explore how we can elevate your salon or retail portfolio for 2026 and beyond.

MEDICA (Dusseldorf Medical Trade Fair (Oct 15, 2026) – Move over, pineapple cakes! The SH-RD beauty brand took center stage as an official "National Gift" at the "European Taiwan Night" in Paris, hosted by the Taiwan External Trade Development Council (TAITRA).  Ever since taking home the Taiwan Excellence Award in 2016, the brand's iconic "Protein Cream" was selected as a staple diplomatic gift by TAITRA two years later. For nearly a decade, this beloved formula has traveled alongside Taiwanese trade delegations as a cultural ambassador of beauty. Now distributed in nearly 50 countries, this top-tier hair savior charmed European diplomats and business leaders alike, proving that Taiwan’s scientific approach to beauty is a global force to be reckoned with.

SEOUL, South Korea (May 28, 2026) – The 40th annual Cosmobeauty Seoul opened its doors today at the COEX Exhibition Center, with the SH-RD professional collection stealing the spotlight once again. Having nurtured the South Korean market for over two decades, the team was thrilled to reconnect with long-time salon partners and greet fresh faces.
With its cutting-edge research and development technology and comprehensive product line, SH-RD has successfully showcased the exceptional quality on the international stage. SH-RD is not just a product company but a pioneer in hair care industry, continually developing innovative treatments and solutions to nourish and restore hair vitality and scalp health.
Dubbed the "Dr. Treatment Hair Expert" by global media, the signature Protein Cream was an absolute crowd-favorite, wowing local stylists with its ability to instantly smooth frizz and boost shine. Loved by Hollywood icons like Jennifer Lopez, the product line is backed by strict EU CPNP and Halal certifications. This global recognition highlights a simple philosophy: combining world-class safety with runway-ready results.

Premium hair care pioneer SH-RD made a powerful impression at Beautyworld Japan Tokyo, held from May 18–20 at Tokyo Big Sight. As Asia’s premier hub for hairstylists, salon owners, and beauty suppliers, the event provided the perfect stage for international connection. 
Throughout the three-day exhibition, the brand team engaged with global industry professionals and suppliers. Backed by years of dedicated research tailored for the Asian market, the team showcased a lineup of salon-grade products that perfectly blend high-performance repair with sleek design. The lively energy at the booth paved the way for exciting new business partnerships, further cementing the brand's growing footprint across the Asia-Pacific region.

The 2026 Kaohsiung International Travel Fair kicked off today at the Kaohsiung Exhibition Center, featuring the internationally acclaimed pride of Kaohsiung’s own Dashu District: the SH-RD hair care line. The brand's crown jewel, the Protein Cream, has earned a reputation as a "national-level souvenir" and a travel essential for Hollywood stars.  Visitors flocked to the booth for personalized scalp and hair health checkups, helping them customize their travel haircare routines. To celebrate the wanderlust season, the brand highlighted its beautifully packaged "Travel Sharing Box" and "Classic Hair Care Gift Box". These sets make the perfect gifts for friends or clients, ensuring travelers can easily maintain effortless, radiant hair wherever their journeys take them.

SHAANHONQ hosted its annual Marketing Team Elite Summit, an intensive three-day event designed to synchronize global marketing strategies, unveil cutting-edge salon technology, and honor the exceptional achievements of its workforce.

AI Diagnostics and Strategic Growth- We marked a leap into precision care with the debut of the AI Smart Scalp Analyzer. This data-driven tool shifts scalp management from intuition to scientific certainty. Complementing this, the summit introduced G belle beauty products through a "Displacement Marketing" strategy. This approach empowers sales teams and stylists to boost average transaction values by integrating premium skincare into traditional hair services.

Innovation & Celebration- The evening transitioned into the Spring Gala, where the General Manager celebrated the team’s hustle by surprising every table with a "Cherry Duck" feast. The energy was electric, reinforcing a culture where peak performance is met with peak appreciation.

Laboratory-Backed Artistry- The final day spotlighted the CYA Wave System, an R&D breakthrough led by experts Ms. Huibing and Mr. Michael. Focused on precise pH and alkalinity control, the system delivers fluid, natural textures that outperform traditional perms. Combined with the BAO Styling Series, the demonstration proved how laboratory-tested chemistry translates into superior salon results.

The Golden Awards: Honoring Success- The summit concluded with the prestigious 2025 Golden Rise Awards. Director Wu Shi-Jing and Manager Tsai shared moving testimonials, highlighting how SHAANHONQ provides a platform where effort translates into homeownership and family stability. "SHAANHONQ isn't just a workplace; it's a partner in life," the leadership concluded, marking a bold start to the 2026 fiscal year.

Shaanhonq led all of our global distributor partners to Taipei for an official visit to BIONET Corp., marking a significant milestone in our global collaboration journey.

This visit represented more than a facility tour—it was a strategic exchange that allowed our international partners to witness firsthand the strength of Taiwan’s biotechnology industry.

From high-standard laboratories and advanced cell storage systems to comprehensive quality control frameworks and strong R&D capabilities, BIONET Corp. has long been deeply rooted in regenerative medicine and cellular applications, setting a benchmark for professional excellence.

We sincerely thank the Chairman of BIONET Corp. for personally welcoming our delegation and engaging in in-depth discussions with our global distributors. The professionalism, openness, and clarity demonstrated throughout the visit left a strong and lasting impression.

Each distributor present represents not only their local market, but also a shared belief in professionalism, scientific integrity, and long-term value. Their participation reflects the trust and strength of Shaan Honq’s global partnership network.

When Shaan Honq’s long-established expertise in the professional beauty industry meets BIONET Corp.’s solid biotechnology foundation, this collaboration becomes a future-oriented platform with true global potential.

What we witnessed on February 6 was not merely a visit, but a vision built in Taiwan, trusted by the world.

This February, we were honored to host the 2026 Global Agents Summit, a landmark event that served as far more than a corporate gathering.

In an era defined by rapid transformation, SHAANHONQ remains steadfast in its resolve: when the world changes, we choose to move ahead. It was a powerful testament to our collective commitment to excellence and a pivotal milestone in our journey toward the global zenith of professional haircare. When the world is changing, we choose to move ahead.

This is more than a gathering. It’s a commitment to go further—together. Side by by side with our SH-RD global agent partners, we learn, exchange, and grow through every session.

Real-world insights are shared. Every key takeaway turns into action.

Aligned with the world! Connected to global trends!

Every gaze from our global partners represents a bond of trust and expectation that transcends borders. This is more than just a conference; it is a pivotal milestone in SHAANHONQ's journey toward the global stage. We are ready to engage in the most heartfelt and profound exchanges, joining hands with every partner to write a future story of mutual. This Summit marks another step forward in Chihtsai & SH-RD’s global expansion, strengthening our presence in Southeast Asia and Latin America, and reinforcing our position as a trusted professional haircare brand worldwide.

What an incredible week in Miami! We just wrapped up an amazing run at Cosmoprof North America, and the energy was absolutely electric. 

From local US innovators to industry pros traveling from across Central America, it was a privilege to connect face-to-face with so many passionate partners. We loved diving deep into conversations about the future of haircare and showing everyone exactly what makes SH-RD & Chihtsai stand out in a crowded market.

For us, this wasn't just about showcasing products; it was about proving our commitment to quality and innovation. Whether it’s our signature formulas or our cutting-edge R&D, we wanted every distributor, stylist, and agency to see the "strength behind the brand." Seeing the "aha!" moment when people tried our textures for the first time? That’s why we do what we do! 

A huge thank you to everyone who stopped by the booth to talk shop, explore partnerships, and learn about the SH-RD legacy. We would love to discuss with potential partners how you can build up a hair salon, beauty salon, and sales network to reach consumers and customers and drive growth. We’re heading home inspired and ready to take the Americas by storm!

We’d love to catch up for potential partnership opportunities! 

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SH-RD recently hit COSME Tokyo, Japan’s premier beauty expo, making a serious statement in the Hair Zone. Despite being off to the side, our bold deep-green design and open layout grabbed attention right from the entrance, leaving a lasting impression on pros and visitors alike.

This year’s Hair Zone was buzzing next to the K-Beauty pavilion. A major takeaway? Exosome-based scalp care is still the "it" trend in Japan—which is perfect, as it aligns right with SH-RD’s R&D strengths.

We kept the energy high with creative visuals and social media tie-ins. We also noticed live-stream commerce taking off in Japan; seeing products in action really drives immediate buys. This mix of "in-person vibes" and "real-time online selling" is clearly the future of the market.

The crowd at our booth was more diverse than ever—we chatted with everyone from e-commerce platforms and live-stream agencies to distributors and select shops. Even the event organizers were fans, resharing our videos on their official channels!

COSME Tokyo was a win for SH-RD. We’ve strengthened our brand presence and built a solid foundation for new partnerships and live-commerce strategies in Japan.